FAQ

What is the typical process for working with Insight2Strategy?

Our process is collaborative and tailored to each client. Generally, it involves:

1. Initial Consultation: We discuss your goals, challenges, and current situation.

2. Proposal & Scope Definition: We outline a customized approach and deliverables.

3. Engagement Kick-off: We establish timelines and communication channels.

4. Research & Analysis: We conduct thorough market research, competitor analysis, and customer insights gathering.

5. Strategy Development/Planning: We work with you to develop your strategic framework or go-to-market plan.

6. Presentation & Refinement: We present our findings and recommendations, incorporating your feedback.

7. Final Deliverables & Next Steps: We provide you with clear, practical, and actionable reports and discuss implementation.

How long does it typically take to complete a strategy package?

Timelines vary depending on the package and the complexity of your needs. Our typical timelines are:

• Ignite Market Assessment: 4-6 weeks

• Market Position & Strategy Blueprint: 8-12 weeks

• Go-to-Market Accelerator: 6-8 weeks

We will provide a more precise timeline during the proposal phase.

What kind of involvement is required from our team?

Collaboration is key to a successful partnership. We'll need input from your team, particularly those with insights into your market, product, and customers. This may involve interviews, workshops, and providing access to relevant data. We aim to minimize disruption while maximizing the value of your team's expertise.

Will we receive actionable deliverables at the end of the engagement?

Absolutely. Our goal is to provide you with clear, practical, and actionable deliverables that you can implement immediately. These may include market reports, strategic blueprints, go-to-market action plans, and more.

What kind of companies do you typically work with?

We specialize in providing marketing strategy consulting for emerging technology companies, including startups and established businesses launching new tech products or entering new markets. We understand the unique challenges and opportunities in this fast-paced sector.

What's the main difference between the packages (Ignite, Propel, Launch)?

They represent different stages of strategic development:

• Ignite Market Assessment: Focuses on validating the market opportunity quickly using accessible data – answering "Is there a viable market?".

• Market Position & Strategy Blueprint ("Propel"): Focuses on defining your core strategy – answering "WHO should we target & WHAT should we say?". It builds the foundational plan.

• Go-to-Market Accelerator ("Launch"): Focuses on planning the execution – answering "HOW do we effectively reach them?". It translates the approved strategy into an actionable roadmap.

• Our Ongoing Support is for clients who have a plan but need continuous strategic guidance and performance oversight.

Which package is right for me?

It depends on your current stage:

• Choose Ignite if you have an idea but need quick validation on market viability before investing further.

• Choose Propel (Blueprint) if you know your market is viable (or have completed Ignite) but need a clear strategy, positioning, target audience definition, and core messaging.

• Choose Launch (Accelerator) if you have an approved strategy (like our Blueprint) and need a detailed, actionable plan to execute it.

• Our Ongoing Support is for clients who have a plan but need continuous strategic guidance and performance oversight.

We highly recommend scheduling a free consultation to discuss your specific needs and determine the best fit.

What if I only need one specific service, like Competitive Analysis?

While our packages offer integrated value, we can potentially scope individual service engagements (Market Research, Competitive Analysis, Strategic Planning elements) based on your specific requirements. Please contact us to discuss a custom proposal.

Does the "Market Position & Strategy Blueprint" include primary customer research (interviews)?

The Typical Investment listed for the Blueprint package covers developing personas based on secondary research and collaborative client workshops. Direct primary research (like customer interviews) provides deeper validation and is highly recommended but represents a significant time/cost investment. It can be scoped as an add-on to the Blueprint package if desired. We clearly define the research approach in our proposals.

What kind of deliverables can I expect from each package?

• Ignite: A concise "Market Ignition Report" summarizing viability findings.

• Blueprint (Propel): A consolidated "Strategic Blueprint Report" defining your strategy, objectives, audience, positioning, and messaging, typically supported by detailed competitive and persona insights (scope dependent).

• Accelerator (Launch): A detailed "GTM Action Plan Report" outlining prioritized channels, tactical examples, budget framework, roadmap, and measurement approach.

• Ongoing Support: Regular insights, recommendations, and performance summaries delivered via calls and agreed-upon reporting formats.

What makes Insight2Strategy different from other strategy consulting firms?

We focus specifically on the needs of emerging tech companies, offering tailored solutions and a deep understanding of your unique challenges. Our packages are designed to be efficient and cost-effective, providing significant value without unnecessary overhead. We prioritize collaboration and delivering actionable results.

Do you offer customized strategy solutions beyond your standard packages?

Yes, we understand that every company is unique. While our packages provide a strong framework, we can tailor our services to meet your specific needs and challenges. Contact us to discuss a customized engagement.

What is the typical process for working with Insight2Strategy?

We follow a structured, collaborative process. It typically starts with a kickoff to align on goals, followed by research/analysis phases, collaborative workshops for key inputs (like persona validation or objective setting), draft deliverable reviews, feedback incorporation, and final presentation/delivery. We emphasize clear communication throughout.

How long does an engagement typically take?

The "Timeline" listed for each package (e.g., 4-6 weeks for Ignite, 8-12 weeks for Blueprint, 6-8 weeks for Launch) is typical for the standard scope. Timelines can vary based on project complexity, client responsiveness, and any custom requirements.

What kind of information will you need from our company?

We typically need access to relevant background materials (business plans, product info, existing research), clear definition of your goals, timely access to key stakeholders for workshops and feedback, and context about your internal team, sales process, and existing marketing tools (especially for GTM planning). We provide a clear request list at kickoff.

How much involvement is required from my team?

Your team's involvement is crucial for success! We require participation from key stakeholders in scheduled workshops (typically 3-5 sessions for the Blueprint, fewer for Ignite/Launch) and timely feedback on draft deliverables (usually within 3-5 business days) to keep the project on track.

What happens after you deliver the strategy or plan?

Our goal is to provide you with clear, actionable plans. While the Blueprint and Accelerator packages focus on planning, we can discuss ongoing support through our retainer ("Ongoing Strategic Leadership Support") to help guide implementation, monitor performance, and make strategic adjustments. We also offer custom proposals for specific execution support if needed.

What is the typical investment for your services?

Our typical investment ranges are:

• Ignite Market Assessment: $8,500

• Market Position & Strategy Blueprint: $18,500

• Go-to-Market Accelerator: $12,500

Please note that these are typical ranges and the final investment will depend on the specific scope and complexity of your project. We will provide a detailed quote during the proposal phase.

Why is the Strategy Blueprint a significant investment compared to Ignite?

The Blueprint involves much deeper analysis (detailed competitive, persona development, value prop), requires more collaborative workshops, and results in a comprehensive strategic foundation document with multiple supporting components. It moves beyond validation (Ignite) to defining the core 'how-to-win' strategy.

What kind of ROI or results can I expect?

Our deliverables provide strategic clarity, data-driven direction, and actionable plans. While we cannot guarantee specific business outcomes (like revenue figures, which depend on many factors including execution), our clients typically gain confidence in their market approach, improve targeting and messaging effectiveness, prioritize resources more efficiently, and establish a clear roadmap for growth.

My tech company is just starting out. Do I really need a formal strategy yet?

Absolutely! While you might be focused on immediate execution, a foundational strategy is vital for long-term success. It helps you validate your market, understand your customers, and avoid costly missteps early on. Our Ignite Market Assessment package is specifically designed for early-stage companies to establish this crucial groundwork.

We have a product, but we're not seeing the growth we expected. Can Insight2Strategy help?

Yes, we can. Stagnant growth often indicates a need to re-evaluate your market positioning and strategy. Our Market Position & Strategy Blueprint package helps you identify new opportunities, refine your target audience, and develop a clear roadmap to achieve your growth objectives.

We know where we want to go, but we're struggling to execute effectively. Can you assist with that?

That's where our Go-to-Market Accelerator comes in. Once your strategy is defined, we help you translate it into an actionable launch plan, outlining the key steps, channels, and tactics needed to reach your target market and achieve your goals.

We're not sure which of your packages is the right fit for us. How do we decide?

That's a common question! We recommend starting by considering your current stage and primary goals.

• If you're in the early stages and need to validate your market, Ignite is likely the best starting point.

• If you have a product but need a strategic direction or are looking to reposition, Blueprint is ideal.

• If you have a solid strategy and are ready to launch or scale, Accelerator is the way to go.

We also offer a free consultation to discuss your specific needs and recommend the most suitable path for you.